Check out this interesting and well-researched blog from Moviefone. I’m not surprised by this news, however. Avatar and Blind Side are two entirely different movies. They are different genres, different styles, different subject matter and although the audience must have overlapped at some point, they elicit entirely different purchasing behavior when studying their marketing and sales effect on potential audiences.
Avatar broke worldwide DVD sales records. Would it surprise you to learn that a viewer who saw it at the box office and loved it so much they bought a DVD would pass on the opportunity to download it or stream it for an additional fee? No? Of course, not. Why would anyone pay to see a movie that they already owned on DVD?
Blind Side, however, did amazing numbers in the traditional box office arena, but wasn’t as saturated in the DVD market as was Avatar. Thus, more from downloads.
It makes perfect sense.
For more information and the full story on Moviefone, click on the link above.