Perfectly Clear, Professional Digital Image Editing from Athentech

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Above:  Cirina interviews Andy Williams, CEO of Athentech about Perfectly Clear

Below: Listen in as Rafael Soltero demos the features of Perfectly Clear:

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This Article first published as:

Perfectly Clear – A Professional Solution to Intelligent Photo Fixes on Technorati.

(Los Angeles, CA, February, 5, 2012) There are many mobile photo apps or software plug-ins out there that profess to “fix” your photo, but few have the intelligence of Perfectly Clear from Athentech Imaging. Years of research and millions of dollars in development, this plug-in for Photoshop or Lightroom (or an app for your smartphone) offers 12 corrections with one click of your mouse.Over 200 billion photos will be captured on smart phones this year. How many of these will need correction? How many will be archived just as they are, albeit looking less than amazing and left in folders on computers for future generations?

Check out these interviews with  Authentec Imaging’s COO, Andy Williams, and Rafael Soltero.

Some background:  I originally demo’d the Perfectly Clear software during PhotoPlus and began using it in earnest when I got home, just to give it a try. After two months, I am addicted to it. For those of us who use Photoshop or Lightroom and want our images delivered for client review or for publication looking their very best, this app shortens our workflow times noticeably. In the past, I could spend valuable time trying to adjust my images so they would be perfect before sending them out. This program now does the work for me in seconds. Unlike Photoshop’s horrendous “auto adjust,” or time spent manually fixing every aspect of the photos, this gives me beautiful results that very rarely need any further tweaking. Yes, very rarely need further tweaking…what a concept.

Additionally, Perfectly Clear allows me to compare the original with the now perfect exposure, accept it and send it out to my clients. I’ve gotten to the point that I use this comparison feature just for the rush of seeing how different the images are, then I almost always just click OK and move on. Where I might have taken several minutes to process a group of photos for submission, I can now do it in lightning speed, usually under 2-3 seconds, knowing that the results will please my creative eye. If by some chance I want to make further adjustments, I can make those additional changes quite easily.

One of the most abhorrent distortions that occurs in digital images is the lack of color vibrancy. Rather than just using a slider and auto enhancing the image with a series of less-than-perfect options, such as changing darkness, brightness, saturation or hue, Perfectly Clear analyses the photo pixel by pixel. Using its patented invention, Perfect Exposure, it gives a scientific and artistic color adjustment that adds vibrancy but that matches the way the human eye processes light. The result is amazing, accurate and for those of us who believe our art is important, it is also very pleasing to the eye and our creative hearts.

This is an image I shot a few days ago as it came out of the camera:

And here is that same image about 2 seconds later using Perfectly Clear filter:

I would work on it a bit more for the final image before I sent it to print, however, this is perfectly acceptable for client review purposes.

In fact, this patented process does all these corrections in seconds:

  • Exposure (per pixel)
  • Color Vibrancy
  • Depth/Contrast
  • Sharpening
  • Tint Removal
  • Noise Removal
  • Skin tones
  • Enhances eyes
  • Whitens teeth
  • De-purples the image (mobile app)
  • Removes red-eye
  • Boosts vivid color
  • Full dynamic exposure range
  • Sharpens image with no artifacts
  • Light diffusion, softer, warmer

The mobile version of Perfectly Clear (3.1 for iPhone & iPad and Android) removes pesky purple caused by aiming the camera at the sun, removes noise and processes skin tones that give your subjects bright eyes and teeth a dentist would envy.

Once you are finished, hit “share” and the perfectly corrected image can make its debut in the world.

I’ve used other plug-ins that profess to correct images and none are as fast or as professional as this one.

Perfectly Clear Photoshop or Lightroom plug-ins are available online. They’ve also got a mobile app, available at the Google Play Store and on Apple iTunes.